All these rules and selected stores thing is insane. If you haven't read them yet here they are:
- first thing arrive early (will see if the queue will be overnight)
- you have to be one of the lucky ones that catches a bracelet (there are 320 in total)
- wait for your turn
- then you have 15 minutes to shop the collection and you can buy one for each piece of the collection
If you can't reach one of the chosen h&m you can pay these dresses for double on ebay the day after.
Let me tell you this shopping session seems more a battle.
Maybe all these complicated rules are made for distracting us from realizing we're buying overpriced h&m dresses.
These capsule designers collections should be sold in every h&m, this won't make them less exclusive and wanted.